Vision
To become Indonesia's leading provider of quality patisserie and customer service.
CV Anugerah Sukacita Abadi / Since 2002
Patisserie built on quality, growing through trust.
ASA GROUP has grown from a family recipe into a second-generation patisserie company serving retail, business, and institutional customers. Integrity, quality, and service remain the foundation of every relationship we build.
Journey / 01
Founded in Surabaya, carried forward by a second generation.
The journey began in 2002 with disciplined production and a commitment to taste. More than two decades later, that experience has developed into production systems, quality control, and service that support three brands and a broad range of business needs.
2002The journey began
03Brands within ASA GROUP
17Verified Roti MOX branches
Company Direction / 02
Product quality and service move in one direction.
Mission
To conduct business with integrity and provide quality products that bring happiness to customers and families.
Quality & Capacity / 03
Production experience supported by purposeful processes.
Large-scale production experience, quality control, and efficient systems help ASA GROUP maintain consistency for catalog, B2B, and private-label requirements.
- Production
- Production capabilities are developed to support both recurring requirements and measured discussions for specialized products.
- Quality control
- Each process is directed toward consistent results, with requirements and standards reviewed and agreed together.
- Halal status
- Halal statements apply to the facility identified in the company profile. La Casa Pastry operates from a separate production site and is not represented as sharing that status.
Product details belong in a dedicated catalog.
Explore 59 products across eight categories without repeating the complete product list on this company profile page.
Company Values / 04
Principles that sustain long-term relationships.
Care
Understand the needs of customers, teams, and partners before choosing the next step.
Collaboration
Bring expertise together so decisions and execution remain aligned.
Trustworthiness
Maintain integrity, clarity, and accountability in every commitment.
Customer focus
Direct products and service toward genuine customer requirements.
Continuous learning
Evaluate processes and grow alongside a changing market.
Three Brands / 05
Distinct expertise expressed through three identities.
01
D'NEVEN SPIKUA modern premium spiku specialist rooted in a family recipe refined since 2002.Visit website 02
Roti MOXA bakery network established in 2012 with 17 branches across Surabaya and surrounding areas.Visit website 03
La Casa PastryA patisserie established in 2015 with a focus on French choux pastry and premium creations.Visit website
D'NEVEN SPIKUA modern premium spiku specialist rooted in a family recipe refined since 2002.Visit website 02Roti MOXA bakery network established in 2012 with 17 branches across Surabaya and surrounding areas.Visit website 03La Casa PastryA patisserie established in 2015 with a focus on French choux pastry and premium creations.Visit website Customer Portfolio / 04
Trusted by organizations across sectors.
A selection of organizations ASA GROUP has served throughout its business journey.
Partnership / 07
Let us build lasting taste and relationships.
Discuss supply, B2B, private-label, or partnership requirements directly with the ASA GROUP team.