A journey since 2002
Beginning with a family recipe and disciplined production, ASA Group has developed into a second-generation patisserie company. That experience supports every product, service, and brand in the group.
Company Profile / 01
Two decades of building taste, quality, and trust.
CV Anugerah Sukacita Abadi, known as ASA Group, has grown from Surabaya since 2002 and is home to D’NEVEN, Roti MOX, and La Casa Pastry.
ASA / 04
A service-led vision
ASA Group treats product quality and customer service as one commitment. Its vision is to become Indonesia’s leading provider of quality patisserie and customer care.
Values that endure
Care, collaboration, trustworthiness, customer focus, and continuous learning guide the company’s long-term relationships with customers and partners.
Purposeful production
Large-scale production experience, quality control, and efficient systems support catalog, B2B, and private-label requirements. Halal-certified facilities and La Casa Pastry’s separate production site follow the needs of their respective processes.
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