Brand Portfolio / 05

Three brands, each with a distinct craft and market.

D’NEVEN, Roti MOX, and La Casa Pastry translate ASA Group’s production experience into three different identities.

ASA / 03

01

D’NEVEN

Born from a family recipe refined since 2002, D’NEVEN specializes in modern premium spiku, including Indonesia’s first Charcoal Spiku and a low-sugar spiku range.

dnevenspiku.com
02

Roti MOX

Established in 2012, Roti MOX operates 16 branches across Surabaya and surrounding areas, offering breads, celebration cakes, and other baked products through a broad production and distribution network.

rotimox.com
03

La Casa Pastry

Founded in 2015 from a love of authentic French choux pastry, La Casa Pastry is known for Religieuse Choux, Surabaya’s first Croquembouche, Watermelon Cake, and Premium Tiramisu.

lacasapastry.com

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